Managing the successful operation of dozens and sometimes hundreds of stores or sales points is a complicated mission with many variables that should be taken into consideration. Sometimes the place or even the location of the sales point can be critical for the success or failure of the business.
Most of the area managers or the Head Quarters managers are furnished only with partial information like actual sales reports or subjective reports that are coming from local stores or branch managers. With no reliable, constant, real-time information, the management might have the wrong picture of what really happens in each and every branch or be mislead in the worse case.