DEPARTMENT STORES

Comparing Staff and Customers activity in each department lead to significant improvement in customer experience and financial results

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MEASURE, COMPARE, SET CLEAR TARGETS, MEASURE IMPROVEMENT

Comparing Staff and Customers activity in each department lead to significant improvement in customer experience and financial results

In a department store, controlling staff activity, and customer interests is not an easy task.

Receiving real-time insights, from the sales floor, to management leads to knowledge based decisions of better staffing, layouts, setting the right ‘anchors’ in the right locations, staff utilization, better promotions scheduling and more efficient marketing.

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93%
Customers did not get a service walk as part of the sales process

On the operations level, making sure the staffs are present at each department and that they are available to customers and following the individual sales protocol of each department leads to double -digit revenue improvement.

At the staff level, receiving real-time feedback from a digital ‘personal trainer’ (on a friendly application), together with a short feedback video that shows which actions were done well, and which should have higher attention to.

High awareness leads to better customer experience, more sales, and better financial compensations to staff.

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FOR THE FIRST TIME, REAL-TIME MEASUREMENTS OF

Traffic and Segmentation to gender, age group/grouping (singles, couples, families), separated for each department
In-store customer journey. Dwelling time and points of interest
Staff performance in each department – Staff presence, welcoming customers, time to service and measurement of sales protocol execution
Conversion of traffic per department, and sales
Queuing
Fraud detection
Tailored measurements

TURNING ANALYTICS TO ACTION.

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