PERFUMERIES STORES

What Gets Measured, Get Managed

“Knowledge has become the key economic resource and the dominant, if not the only, source of competitive advantage.” - Peter F. Drucker

WHAT GETS MEASURED, GETS MANAGED

“Knowledge has become the key economic resource and the dominant, if not the only, source of competitive advantage.”
- Peter F. Drucker

Managing successful operation of dozens and sometimes hundreds of stores or sales points is a complicated mission with many variables that should be taken into consideration. Sometimes the place or even the location of the sales point can be critical for the success or failure of the business.

Most of the area managers or the Head Quarters managers are furnished only with partial information like actual sales reports or subjective reports that are coming from local stores or branch managers. With no reliable, constant, real-time information, the management might have the wrong picture of what really happens in each and every branch or mislead in worse cases.

93%

Customers did not get a service walk as part of the sales process

From the other side, pushing valuable insights that are collected and analyzed from various branches into store Operations gives the field management an opportunity to finally get ahead of their game, shining the spotlight on recurring problems and opportunities.

Critical challenges as Labor Cost Management, Loss & Theft Prevention and Effective Operational and Sales Efforts could be managed and optimized only if the management has the real picture, with no latency. Another big challenge is to be able to understand the various needs of the clients in various areas and environments.

Lack of such insight that can be obtained only by objective analysis would put limitations in front of organization’s efficiency and flexibility.

FOR THE FIRST TIME, REAL-TIME MEASUREMENT OF

Traffic and Segmentation to gender, age group and grouping (singles, couples, families)

In-store customer journey

Staff performance – Welcoming customers, time to service, sales protocol

Conversions – to priority zone, samples area, and cashier

Tailored measurements